St Michael’s

An iconic 5 star development in the heart of Manchester.

Truth was appointed by the Relentless Group to provide brand activation and marketing support for its prestigious £400m St Michael’s development in the heart of Manchester’s city centre.

Lead developer, Relentless Group, is owned by former Manchester United and England footballer Gary Neville, who also co-owns Truth client UA92.

CGI by Revere

How we did it…

Truth has developed a strategy to deliver a creative, campaign-led approach across multiple marketing channels, with key services including digital outreach, media relations and brand.

With a global 5* hotel brand and branded residencies (W by Marriott) forming phase two of the development, Truth has carried out brand immersion with Marriott and supported stakeholder management in terms of local activation.

Content Strategy for Media Outreach.

Global Toolkit for Residential Sales.

Event Planning and Management.

Brand Activation & Creative.

Digital PR & Social Media.

Advertising / Sponsorship.

Media Relations.

Web & Film.

Services

Launched PR activity in July 2023 which resulted in 92 pieces of coverage over 7 days.

Marriott partnership PR activity has thus far resulted in 30 pieces of coverage.

Launch video achieved 12.5k Instagram plays and 40k LinkedIn impressions.

18.5m people were reached as a result of launch media activity.

Coverage contained 131 brand mentions and 247 images.

Results