Harness design thinking to unlock business growth.
Identify, solve and test solutions to problems you didn’t know you had with a Growth Lab Sprint.
What is a Growth Lab?
Growth Labs focus on hacking into business growth by exploring new strategies and processes.
It inspires you to challenge your current methods by re-imagining and implementing, clear and measurable growth experiments, without investing months of time and resource. It uses the ‘Design Sprint’ methodology combined with various exercises and workshops developed to extract key insight and turn it into successful ideas, very quickly.
Each Sprint is designed to quickly define and identify strategic solutions to problems linked to the life-stages of any brand. Whether, defining a name, establishing a proposition, or identifying your audience, we have a ‘sprint’ or workshop to quickly and effectively reach the outcome you need.
There are a range of sprints to suit your business objectives…
Growth Hacking Sprint
This super-powerful sprint is designed to get you to really re-imagine the way you do business, inspire change and hack into new growth by challenging processes and mindsets.
It will quickly help you identify the problems they could be holding you back and potential new ways to overcome them. By the end of the day you will have established a series of growth experiments you can easily action, test and refine. You will also have a team of highly motivated ‘Growth Hackers’ ready to rise to the challenge.
Talk to us to understand why ‘Growth Hacking’ is such a valuable process for any business looking be more successful and efficient.
Competitor Analysis Sprint
This Sprint is designed to quickly develop an insightful overview of the competitive landscape for your business. It will use ‘Design Thinking’ to help us identify key competitors, and how their products and services
potential restrict, or obstruct your path to market, and potential growth opportunities in the future.
Ask us why better understanding your competitors will make it easier to define the direction to take to really stand out.
Duration: Full-day
Ideation Sprint
Essentially, day one of the NPD Design Sprint, this ideas generation session uses a series of exercises to explore potential new products or services that may be viable for your audience. Designed to quickly generate and validate lots of potential ideas that would enhance your customer experience. By the end of the day you should have a stack of concepts ready to create, research and protect yourself. Alternatively, use our NPD Design Sprint to go through the whole prototype and validate process in 5 days.
Talk to us about how we can help you explore innovative new products and services that are aligned with your audience.
Duration: Full-day
NPD Design Sprint
This 5-day sprint is a powerful way to condense months of NPD work into 5 days. It is about failing fast and moving on without wasting time and money launching products nobody wants or needs. In one week you will explore options, generate amazing ideas, validate them, build prototypes and then test them on your customers. By the end of the week you should have a clear understanding of whether your concept will fly.
Talk to us about how Design Sprints can save you a fortune in NPD and marketing costs.
Duration: 5 days
“Focus on building the best possible business.
If you are great, people will notice and opportunities will appear.”
Mark Cuban – Entrepeneur and Investor
What are the big benefits?
Every voice and opinion is equally valuable
A good idea doesn’t care who has it. The process removes the fear of speaking up, and often extracts the most powerful ideas from the people with the least power in the room.
Failing slowly is always very expensive
Quickly and easily get to actionable outcomes that can be tested, measured and refined before the costly process of implementation, rollout and marketing.
Harness the power of teamwork
Rapidly assemble and mobilise a powerful team to solve the specific task at hand. It encourages ‘positive friction’ but bypasses egos and echo chamber mentality.
Clearly defined strategic outcomes
Develop outcomes that can everyone has agreed should be implemented. The process makes everyone in the room a positive advocate for implementing the change.
“You can run a sprint anytime you’re not sure what to do, or struggling to get started, or dealing with a high-stakes decision.”
Jake Knapp – Google Ventures
Working with us.
We work with you to assemble the right team for your sprint and help achieve the best possible outcome. We facilitate and lead you through the disciplined process that identifies new ideas, and plans efficient ways to implement them, quickly and effectively.
We love the sprint methodology because it allows teams to focus and achieve so much, in such a short burst of energy. The process is usually inspiring, motivating and a very positive team-building experience.
Looking to inspire business growth?
To find out more about how Truth Labs can enhance your business objectives, talk to us...