Key Projects

Rosewood Pet Products

Creative campaign to humanise our pets.

Multi-channel content including survey, owned data, expert commentary and user-generated content.

Credible brand positioning in national media and product promotion in a competitive sector.

SEO copywriting services provided to support Furness’ digital evolution.

Supported by ongoing content marketing and storytelling.

Sourcing customer case studies.

Translating stories into compelling media angles.

Securing raft of national press coverage.

Full media strategy to launch Wates FM business.

Multi-channel content marketing that contributes to UK-wide business development strategy.

Thought leadership profiles for key business leaders, aligning business expertise to the news agenda.

Organised and managed UA92’s launch press conference.

Secured attendance from all major news outlets including Sky News, the BBC, the Guardian, ITV News, the Independent and Channel 4.

28 backlinks from media sources with a DA of 89+.

21.8m online reach.

ITV This Morning coverage increased web visitors by 1038%.

PR launch of Joules’ first-ever pet collection in partnership with Rosewood Pet Products.

Engaged 10 well-loved fashion and pet influencers resulting in 28k visible engagements with an average rate of 9.2%.

Generated widespread product awareness and increased sales with a 56% increase in page traffic during launch week.