Measuring brand traction is probably easier than it’s ever been, but it’s still really hard to demonstrate what level of return brand investment will deliver. Unlike CTRs, database growth or tactical-led sell through rates; branding is still perceived as a bit of a dark art. And yet, businesses are built and sold on the strength of brand. Customers connect with brands on an emotional level. Branding can make a one-man-band look like an international organisation and demand pricing that goes with that. Ultimately, your brand can not only attract customers, it can also keep them; so why is it so hard to justify investment?

The transition from academic life to the professional world is a monumental shift, one that comes with its own set of challenges and rewards. It’s an adjustment that is often forgotten about, theoretical knowledge from education only goes so far, practical application is a whole different ball game.

At Truth we love a good brand story and this is a truly fascinating and relatively unknown origin story of a brand we all interact with on a daily basis. Now everytime I see this ubiquitous symbol I think of this story and it makes me smile.

As members of the DBA, I was recently digesting the annual ‘What Clients Think’ report which provides agency owners with an insight into the barriers and opportunities of the agency-client relationship. There’s a section on winning new business and the top 5 reasons why a client would not choose a small agency. Having learnt my craft at the world’s largest ad agency (McCann Erickson) and now at the helm of our very own boutique agency for almost 18 years, I felt compelled to pen some thoughts on the pros (not cons) of working with a smaller agency.

The recent reveal of Nike’s new England football kit ignited a fiery debate which is worth revisiting as we mark St George’s Day. Controversy erupted after the US sportswear giant revealed it had altered the red of the traditional St George’s Cross flag on the England kit, introducing purple and blue stripes. In its defence, Nike said the design was "a playful update" to the shirt ahead of Euro 2024.

The Cona was located in what is now the basement of 12 Tib lane and was accessed by a set of suicidal steps that took you down into the dark, smokey, yet alluring underworld. It was a place where the weekend’s activities would quite often start mid-week, everyone would be discussing who was playing, who was going, and, more importantly, who had the pills. The Cona was right at the centre of the Manchester ‘Soul Mod’ scene in the swinging sixties.

Truth Creative has provided a branding makeover for a key product in the portfolio of long-standing client Sinclair, supporting the global aesthetics business with the international relaunch of Ellansé.

While Coca-Cola undeniably played a transformative role in popularising and cementing the modern image of this beloved figure. It is crucial to dispel the common misconception that the world's largest beverage company actually invented Santa Claus.

In today's hyper-evolving, technology-driven, business landscape, the ability to tightrope walk on the cutting edge of innovation is not just a competitive advantage; it's a means of survival.

Yes this might seem obvious, but if your brand has 10 versions of the logo in circulation and new team inductions don’t include a session on the brand and its importance, then you’ve probably got an issue. A brand isn’t the sole responsibility of a marketing team, it should be part of the whole organisation and embraced by everyone internally. If your business doesn’t buy the brand then it’s unlikely anyone outside of the organisation will.

A vibrant new brand identity from Truth Creative celebrates Furness Building Society’s unique role at the heart of the Cumbrian community for over 150 years, while providing a strategic platform for the products and services that members want today.

Truth Labs™ use a similar process to the popular Design Sprint methodology developed by Google to rapidly develop and launch new products. However, instead of focusing on NPD, Truth Labs are a highly effective way to solve complex business problems, develop engaging brand strategies and create bullet-proof brand experiences.

As a design company – Truth focuses on creating unique brand identities, and developing intuitive user experiences – our design solutions often have a significant impact on a company's success. We often work with our clients at board level as it allows us to inject design thinking into the mix from the start, yet we still find some Brand Managers are reluctant to put you in front of the board. So, what benefits can really be gained from letting design have a seat at the top table?

I have worked with many clients over the years who request a design solution that is ‘simple’, but it is rare to find one that truly has the stomach to see it through when faced with the reality of what they are wishing for. You see, simplicity is not simple at all, it is hard, in fact it is way beyond hard. Why? Because simplicity is not a fixed process it is an ongoing mindset that requires the type of uncomfortable sacrifices that will take most conventional marketeers and business owners so far out of their comfort zone their accent changes.

Cybit’s new name and brand profile unite the expertise and proven legacy of Newcastle-headquartered IT solutions cloud migration and data and analytics specialist, Perfect Image; Berkshire-based IT support provider, Technique; and cyber security specialist, Cyphra in Belfast. The companies previously operated under the holding company, Pixel Group.

A brand is often thought of as a logo.
It’s very true that a logo is an integral part of any brand and should be a badge of honour, but a brand is so much more than this.

A brand is the clothes your organisation wears. It encompasses every single aspect of your operation, and the touch-points of your organisation to both customers and internal teams.

It includes your visual identity, but also how you do business and what you deliver in terms of products, services and most importantly, experience.

A brand is often thought of as a logo.
It’s very true that a logo is an integral part of any brand and should be a badge of honour, but a brand is so much more than this.

A brand is the clothes your organisation wears. It encompasses every single aspect of your operation, and the touch-points of your organisation to both customers and internal teams.

It includes your visual identity, but also how you do business and what you deliver in terms of products, services and most importantly, experience.

Following Sinclair Pharma’s participation in a Truth Creative Brand Lab, the team at Truth has developed a new brand identity - Sinclair - and the business is in the process of implementing the change.

As a father of two children – one in high school and one in junior school – I often get frustrated with some of the subjects that they are being taught in school. When I ask my kids how their school day went, I often get the reply of ‘borrrrrrring!’ and ‘I don’t see why we have to learn about…’ now you can insert the standard things we all probably said as a student here – for example; Shakespeare, algebra, drama, religion, and dance. Yes, we have all been there, but on reflection these WERE things I said as a child, and I am over 30 years out of high school. So what has changed? Well, the world certainly has, our approach to life certainly has, and the world of work and the roles within it are completely different. So why has The National Curriculum for England, which the Education Reform Act first introduced in 1988 not re-focussed its priorities in line with societal needs?

Five ways to drive engagement in independent schools.