Our truth.
We are a Manchester-based creative agency that loves to use strategic design thinking to solve business problems. It goes beyond telling stories – it tells your truth, in a way that will connect you with your audience.
We do this by understanding the wider objectives of a business, ensuring our strategy and creativity are grounded in a commercial context. In doing so, the communication we deliver is enriched for every customer experience and every facet of brand participation. In creating and nurturing brands with purpose, we deliver maximum return on your investment across a multitude of dynamic creative services.
The Partners
Jo Scott
Founder / Managing Partner
Jo oversees the management of the Truth Group and its strategic offering to clients. She has a broad knowledge base across diverse sectors and has worked with national and international brands. She has a wealth of experience (McCann, Gyro International, Cicero) in branding, marketing, advertising and business: providing commercial insight to her clients and delivering effective, tangible results.
Lisa French
Managing Partner
Lisa oversees the management of Truth PR, specifically focusing on the strategic delivery of client activity and running the company’s day-to-day operations. Lisa is particularly adept at ensuring Truth’s clients are provided with high standards, emphatic results, impeccable customer service, and a definitive return on investment.
Darren Scott
Founder / Creative Partner
Darren leads Truth’s creative team: managing, enhancing and developing our creative offering. He is the founder of Truth and has a proven track record on a global scale. An award-winning designer in his own right, Darren spent 11 years working for large global agencies (McCann, JWT) where he developed his strategic approach to problem-solving and design. For more than 20 years, Darren has worked with and developed some of the world’s most successful brands (Sony, Motorola, Manchester United, MTV, Coca-Cola, Ellesse, Durex, Lego, Aldi, Reebok, Peugeot, PZ Cussons) and is respected industry-wide in both the UK and America.
The Brand Aid Process
We believe in approaching projects using a process we call – Brand Aid.
It’s a belief that runs through our creative veins and most importantly, is also a tried and tested process that makes our thinking inspirational yet strategic. This process is how we first define the problem and then solve it. Intelligently. Effectively. We then create solutions that will grow with your business. We call this process Future Proofing™. It guarantees results and means that you only spend your money wisely, by spending it once.
This four-step process allows us to define a strategy and approach that delivers effective creativity.
Understand
Usually the first step, allowing us to really understand your consumer, end-user and target audience. It’s the starting point for developing insightful and effective creative. Whether your brand operates within B2C or B2B contexts, understanding who engages with your brand and how, is incredibly valuable.
Think
Taking what we’ve learnt, ‘ Think’ turns our knowledge into a strategic platform that provides the basis of our creative. We define the objectives of your brand and generate a blueprint of how to achieve them. This is the foundation of our work and the most important aspect. If it’s wrong, we’re building on sand. If it’s right, we’re building a fortress.
Create
Only once we’ve defined the strategy, do we take our thinking and apply creativity. We’ll explore the best way to visually achieve the objectives we’ve set out, and create the communication tools needed to deliver growth.
Nurture
Once a brand or campaign is launched, it needs to be monitored and nurtured. This is where we keep brands on the straight and narrow, giving all the love they need to develop and grow.
“At Truth, we approach every project with the same brand, brand, brand approach. We love developing relationships with businesses and helping them grow into pleasurable customer experiences with real truths to tell.”
Darren Scott – Co-Founder
Our Clients
