Having grown up visiting SPAR stores in the UK and also passing at least four of their stores on my daily commute, I have often pondered how I would change this brand whilst sat in traffic. Surprisingly the current type mark first appeared in 1968 and remains relatively unchanged 52 years later. This type style although innovative at the time hasn’t aged well and looks very dated. It feels more like a 1960s vision of the future, more akin to NASA than a 21st-century convenience store. The red block seems awkward and unnecessary, and the tree motif is badly proportioned and spaced.