Ellansé
Uncovering the Secret to Facial Rejuvenation.
Owned by global aesthetics business Sinclair, Ellansé is a dual-action, collagen-stimulating filler that instantly restores contours whilst promoting own collagen production over time.
As an established product, physicians and injectors didn’t know that Ellansé offers both skin quality and instant improvement in the market.
Coinciding with its launch in the Chinese market, Sinclair tasked Truth with consolidating the brand proposition (using scientific insight) and evolving its identity to support both commercial and growth targets within a B2B context.