FK Group

The identity for FK Roofing Services didn’t wholly reflect its offer.

As specialist contractors for envelope solutions not only did they boast construction of the North Stand for Manchester United, Manchester City’s new training complex and working with renowned British architect Sir Norman Foster, but they had also diversified their offer in the market.

Truth worked closely with the family-directors to re-define the brand architecture and identity that ultimately supported commercial growth by diversifying product offering, without divesting of existing revenue within envelope solutions.