Reebok EasyTone
Truth re-designed the global executions of EasyTone to work on a local level in the UK.
The result was a completely new ‘look & feel’ with a more appropriate tone of voice, and colour palette. Delivery included the application and delivery of retailer specific Point of Sale (for high-street retailers John Lewis, JJB, JD Sports, Sports Direct, as well as independents), Sales Collateral, plus National and Regional Press in newsprint and the glossies.