Hedley May

Rebranding an international search firm focused on diversity.

International executive search consultancy Hedley May recruited Truth Creative to develop a distinctive brand proposition and identity that will help to define its place in the global market.

With offices in London and New York, Hedley May specialise exclusively in the most senior corporate functional, Board and CEO roles for the world’s leading organisations.

Truth conducted a Brand Lab with the Hedley May team which then informed its brand proposition and identity.

The Brand Lab is part of the Truth Labs series, combining the power of ‘design thinking’ with the efficiency of Design Sprint Methodology to define new ways to hack into real business growth.

The brand proposition provided the strategic base to inform the direction for the full brand identity, including:

typography and font, tone of voice, use of photography and colour palette, with practical examples of the look and feel of Hedley May’s branding documents including stationery, business cards, web graphics, brochures and annual reports.

SERVICES

Brand Strategy
Brand Identity
Copywriting


“We instructed Truth on a very important strategic re-brand for Hedley May. Not having worked with a brand agency before, I have to confess to being somewhat sceptical and even worried about where it might take us. However, Truth has been outstanding.

The process to establish the brand strategy, through to the actual brand identity, has been exceptional, engaging everyone selected to participate at our end and most importantly they have 'nailed it'. Truth has been an absolute delight to work with. We could not be happier!”

Co-founder, Nick Hedley.