UA92 –
Make it for real
Making higher education accessible to all young people.
University Academy 92 was founded by the former Manchester United players known as the Class of ’92 alongside academic pioneers, Lancaster University.
Continuing UA92’s work to make higher education more accessible to all young people, the HE institute wanted to develop a campaign to offer qualifying prospective students a package of incentives worth £5,000, including a Microsoft Surface device, unlimited data, lunch every day, a travel pass and a £150 home voucher.
What we did…
Truth developed the campaign ‘Make it for Real’ to appeal to potential students in the Greater Manchester area who might not think higher or further education is for them.
The concept tested well in focus group research and launched across social media, outdoor and PR in September 2021.
“It was fantastic to have Truth Creative’s support in making as many qualifying young people as possible aware of the opportunity available to them.”
Sara Prowse – UA92 CEO
