June 12, 2017
NEWS & VIEWS
The time has come to free the world of these common social media myths and misconceptions and start increasing brand loyalty and improving the return on your marketing spend...
I’m being facetious but this type of response is all too familiar. The fact is that not everyone can do social media; it’s a big job, it’s technological, it requires compelling content and it should be strategic.
And not only should it be part of your wider marketing strategy but it should also be aligned with your customer service offer and HR / recruitment requirements. It can even feed into your overall business plan - a company with a successful social media presence is surely a more desirable acquisition than one without, yes?
I could elaborate further but that’s another blog post entirely. Just remember, that whilst social media networks will come and go, interactive marketing is here to stay and you need to take advantage of it.
Coming soon: Reasons why not everyone can ‘do’ social media...
Want to discover more?
Contact Lisa on lisa@truth-pr.co.uk
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