University Academy 92
Branding the physical.
Truth has worked with University Academy 92 (UA92) since 2016, creating and crafting its brand proposition, identity and outreach campaigns for student recruitment. The vision for UA92 was to create a campus in Manchester that wholly reflected its purpose of providing students with personal development linked to industry, and an immersive environment to foster ambition, success and potential.
The campus, in partnership with Trafford Council and property landlord Bruntwood, was planned to open in September 2019 and welcome its first cohort of students. Located within the former Kellogg’s building in Old Trafford, UA92 offers a range of courses across business, media and sport. Its curriculum is inspired by the experience and connections of the Class of 92, developed by Lancaster University, and supported by industry partners Microsoft and KPMG.
Working alongside Bruntwood, project team, Zerum and interior designers, C2; Truth was tasked with bringing the brand and its values to life in the physical environment.
The strength of the brand and its proposition allowed Truth as an agency to create a physical and consistent experience of the brand.
What we did:
– Wayfinding
– Interior Branding
– External Branding
– Project Management
– Interior specifications and art direction
– Film and motion
“We're thrilled to be continuing our relationship with Truth Creative. The agency's passion for our organisation
is unwavering and they have been instrumental in bringing the brand to life online, in marketing materials and across the campus.”
Clare Riding – Director of External Affairs,
University Academy 92.
