Victoria & Albert
Raising the brand profile through digital media.
Victoria + Albert Baths is a British brand with a worldwide reputation for creating iconic freestanding baths and basins. Architects and Designers are a key audience for the company and can be some of its greatest brand advocates, specifying products in multiple design projects and championing the brand to homeowners that haven’t heard of the brand before. The Victoria + Albert Design Awards competition is a great way of reaching more designers and getting them familiar with its product range. The Awards raise brand awareness, reaching architects and designers, re-engaging with those professionals who do know the brand and positioning Victoria + Albert as an innovative industry leader.
Truth was tasked with developing a creative campaign concept to work across multi-channel activity to support the client key deliverables of increased web traffic and competition entries to 200.
What we did:
– Creative Campaign
– Social Media Promotion
– Email Marketing
– Print / Online Advertising
– Promotional materials
– Film and Motion
Client Results:
– UK and Italian social campaigns delivered a reach of 84k
– over 5,500 combined link clicks in Italy
– CTR of 1.22% in the UK and 1.6% in Italy
– 250 entries in 2020
– 1116 downloads
– 619 new data capture
– 28% email open rate
– 5% increase in web traffic
