Bringing W to Manchester
Truth client Relentless, had secured the arrival of 5* global hotel brand and branded residences W (by Marriott) to Manchester, as the second phase of its St Michael’s development.
To support both domestic and international sales, Truth was tasked with immersing itself in complex guidelines for the W Residences whilst injecting the Manchester authenticity to a multi-channel campaign launch.
Launch Concept.
Copywriting.
Film concept, casting and art direction.
Post-production edit.
Floor plans (off-plan sales support).
Sales collateral and print production.
Social Media Campaign.
Launch Event.
Media Relations.
Services
86 Residence sales at launch.
First Manchester development in seven years to sell completely off plan.
UK Nationals accounting for 93% of sales.
30 pieces of media coverage.
Appointed to the Marriott-approved W agency roster.
Results
“A big shout out to the “dream” marketing “team” behind this success. Congrats and looking forward to working with you on the next record breaker!”
Senior Manager, Marriott – Daniella Brauman.