GoPro is the top of the range market leader in action cameras, it frees people to celebrate the moment and inspires others to do the same. Our refresh cleans up the current brandmark that includes a simple camera/recording symbol that captures the essence of a GoPro. The end 'O' sits as a devise to simply capture life as you live it and share the experience.

Over the last few years many clubs have evolved their crest in an attempt to simplify the motif for use in the digital age. One of the more recent and high profile changes was Juventus one of the all-time greats of Italian football.

Panini is a legendary brand most male adults will remember from our childhood obsessions with football stickers. However, the brand mark remains relatively unchanged for decades. The logo and colour palette is tired and doesn't reflect or appeal to the fanbase of modern sports. 

As the world’s most popular collaborative digital encyclopaedia, Wikipedia is a house-hold name, and should feel like one. The original logo (designed in 2003 and subsequently refreshed) features a jigsaw piece globe and a classic serif typeface, but arguably lacks the modernity and presence of a digital giant.

Lufthansa is a long established brand in the aviation sector and has a well-recognised identity in the eyes of the consumer. However, the logo looks dated and doesn't function well across modern media channels.

This is a brandmark that has frustrated us for a while. The use of the e motif replacing the e in enterprise looks clunky and really awkward. The stretched typeface and the bad spacing add to the dated and uncomfortable feel.

Although the KLM mark is a undoubtable classic, it is looking tired and is in desperate need of a refresh. What we have attempted to do here (in 60 mins remember), is to improve the spacing between the individual elements within the crown to prevent it optically 'filling in' at smaller sizes on screen and in print.

60min Makeovers is an internal Truth project where we take a popular brand and refresh it in under an hour. It is just for fun and is undertaken with no insight or knowledge of the brand's future strategy. It is purely cosmetic and for our own pleasure.

Aldi is the common German discount supermarket chain with over 10,000 stores in 20 countries, and an estimated turnover of more than €50 billion. The formal business name is Aldi Einkauf GmbH & Compagnie, oHG.

Vauxhall is one of the oldest established vehicle manufacturers and distribution companies in the United Kingdom. Vauxhall has been the second-largest-selling car brand in the UK for more than two decades