Emma’s Diary
Repositioning mum’s first choice for pregnancy and motherhood.
Emma's Diary is a support resource for mums-to-be and new parents. Recommended and endorsed by the Royal College of Midwives, it has been giving new mums relevant information, advice and offers for almost 25 years - supporting every stage of the journey into parenthood. Following end-user research and brand perception the business was looking to evolve its brand in a vision to become mum's first choice and treasured resource for all things pregnancy and baby.
Truth looked to consolidate the brand proposition and realign the brand identity, alongside developing both online and offline communications, as well as developing engagement strategies across partnerships and loyalty schemes.
Branding
What we did:
– Brand Proposition
– Brand Identity
– Brand Guidelines
– Product Strategy (loyalty, content, awards)
– Healthcare Professionals Brand Development
– Publication Design
– Packaging Design
– Website UX / UI
– App Design
App
“I have worked with the team at Truth Creative for more than 10 years across numerous organisations. The team never fails to deliver and always exceeds expectations.
Truth Creative are not your average creative agency and always go above and beyond to ensure that they are a fully integrated extension of your marketing team, totally committed and results-focussed. Needless to say I highly commend their work and encourage anyone to give them a call to discuss their marketing requirements.”
Louise Edwards – Marketing Director.
