What can your business learn from the world’s biggest brands in 2022?
What can you learn from the triumphs and successes of the world’s biggest brands? Take a look and then speak to Truth about bringing your big brand ambitions to life.
Amazon: Deliver with the convenience of Amazon.
What started out as a website selling second-hand books is now a byword for consumer convenience. People who pay for Prime can order next-day delivery of pretty much any product their heart desires. Amazon’s buying power ensures that products are competitively priced but its most attractive attribute is its ability to provide a seamless and hassle-free customer journey for people happy to click online and then wait for the doorbell to ring. Could your brand do more to connect people to your products and services?
Apple: Take a bite out of Apple’s brand consistency.
The incredible thing about Apple is its consistently top drawer level of quality and service, whether you’re buying an iPhone, browsing via Safari, or popping into the Genius Bar at an Apple store for some tech TLC. Watch an Apple TV original and you can be assured that it’s going to have the same attention to detail as a chat with an assistant in store. People covet Apple products for their innovation and style, but they also know what to expect and are rarely disappointed. Have you set a branding benchmark that is consistent across your products and services?
Google: Get to grips with the good things that data can do.
Google strives to give us the best possible information as quickly as possible. It does that by monitoring pretty much everything that happens online. You won’t have the processing power of Google at your disposal but there are powerful data points you might be missing which could help you to sell more. Are you taking time to analyse search trends within your business?
Microsoft: Don’t forget that you’re selling to people.
Microsoft’s brand promise is to deliver experiences that feel human, connected and intelligent. It’s so easy in a world of technology to forget that we’re selling products to people. It’s fine to exploit the convenience provided by online services and e-commerce but take a moment to check that your brand isn’t missing the human touch.
McDonald’s: Adapt to the changing tastes of your customers.
The new McPlant vegan burger is yet more evidence that McDonald’s has a fast food-shaped solution for every troubling shift in consumer behavior. What started as a business rooted firmly in beef has now pivoted to meet the boom in vegetarianism. Whether it’s a matter of survival or a switch to capitalise on fresh opportunities, thriving in business can often depend on adapting to changes beyond your control. Are your business and brand flexing to benefit from emerging opportunities?