A brand is often thought of as a logo.
It’s very true that a logo is an integral part of any brand and should be a badge of honour, but a brand is so much more than this.

A brand is the clothes your organisation wears. It encompasses every single aspect of your operation, and the touch-points of your organisation to both customers and internal teams.

It includes your visual identity, but also how you do business and what you deliver in terms of products, services and most importantly, experience.

A brand is often thought of as a logo.
It’s very true that a logo is an integral part of any brand and should be a badge of honour, but a brand is so much more than this.

A brand is the clothes your organisation wears. It encompasses every single aspect of your operation, and the touch-points of your organisation to both customers and internal teams.

It includes your visual identity, but also how you do business and what you deliver in terms of products, services and most importantly, experience.

Now just to be clear, I have never met James Dyson, I don’t know him, but I do like him. My perception of him is largely based on my experience of using the innovative products designed and developed by his company – Dyson. I own one of his distinctive Vacuum cleaners which I am careful not to call by my usual term of ‘a Hoover’. Does anyone actually say ‘I Dysoned the living room’. No, probably not, but if anyone is going to replace Hoover as the general term for a vacuum cleaner, it will likely be Dyson. His drive to improve and reinvent the less glamorous, but no less important everyday technologies is commendable. I also find his passion for simple, highly functional human centred design really inspiring.

What can you learn from the triumphs and successes of the world’s biggest brands? Take a look and then speak to Truth about bringing your big brand ambitions to life.