Truth Creative has provided a branding makeover for a key product in the portfolio of long-standing client Sinclair, supporting the global aesthetics business with the international relaunch of Ellansé.

Cybit’s new name and brand profile unite the expertise and proven legacy of Newcastle-headquartered IT solutions cloud migration and data and analytics specialist, Perfect Image; Berkshire-based IT support provider, Technique; and cyber security specialist, Cyphra in Belfast. The companies previously operated under the holding company, Pixel Group.