People Activation
Branding Employee Activation Events.
Rapport is an established Manchester event agency creating, realising and delivering employee events to a variety of clients who want to activate employee engagement. In the context of Rapport’s strapline gaining greater synonymity than the current brand name itself, the business decided to change its name to ‘People Activation’. The business wanted to consolidate its proposition and brand and with this in mind, develop a full brand identity to support the growth and strategic direction of the business.
Branding
As a fundamental aspect of the business, ‘Positive’ (people, impact, results and change) was captured as a key element in our evolutionary approach to the identity.
The result is a brand system filled with positives, creating a dynamic and creative aesthetic with lots of personality, true to the essence of the brand.
What we did:
– Truth Labs
– Brand Proposition
– Brand Identity
