Soft-skills are often underrated or lacking acknowledgment in their importance for everyday challenges. It’s arguably one of the most testing times of our modern history, but it’s important to note that change for good rarely happens through sheer panic or speed at the detriment of a well-thought-out plan.

Businesses all over the world are asking themselves how, and if, they can pivot and start offering something of value during the coronavirus pandemic. Now, more than ever - brands need to think on their feet. Pivoting is key during these times to not only stay in business but also to realise the current business setup can provide alternative value during this crisis.

The world has stopped for coronavirus, with restrictions on pretty much every aspect of everyday life.

It’s unquestionably a worrying time for business owners and brands, with concerns about commercial survival paramount in most minds. But if there is one positive to come of this global crisis, it’s the opportunity that it’s provided for people to pause their daily routines and take stock. That applies to businesses and brands too, with even large multinational companies no longer conducting business as normal.

As the world enters a period of uncertainty, how we communicate on social media has become more important than ever.

Long gone are the days of capitalising on relevant events and tying these into your brand – consumers want more, and rightly so.

Let’s forget for a moment that we’re now living through extraordinary times and explore the challenges that were already being faced by the education sector in competing for students.

It’s a subject we’ve become particularly close to, fortunate enough to advise both established education providers and what we firmly believe to be one of the most exciting new entrants in the market.

A complete brand overhaul is a huge commitment for any business. It requires a great deal of strategy, patience and usually money. When done correctly it can massively transform the perception, culture and most importantly – the bottom-line of any business. But knowing why, when and how to do it is a big decision for any business.

For all the big ideas that modern parents have about producing healthy and happy little people, the truth is that children themselves exert massive influence over many of the major decisions we make once they’re born.

The role of an employer is today, a very different job than it was 10 or even five years ago.

Want to know what’s cooking up a storm on the UK High Street? Then it’s time to take a look in your local Greggs.

Truth Creative has been retained by University Academy 92 (UA92) to build on the success of its high profile launch to students in September 2019.

Whatever your brand story, Truth Creative can support you through the entire brand storytelling process.

As a designer I have always been an advocate for the power of design thinking and the positive impact it can have on any problem. In fact, I strongly believe if anything will one day save the world from itself, it will be design. The one thing about design process that has never really sat well with me is ‘design by committee’ and the common tendency to over-think the problem. Having never been a fan of brainstorming for this reason, I have always favoured doing over talking. I wrongly (yes that is an admission), associated design sprints with this way of working. 

Six things we can all learn from the collapse of Thomas Cook

A premium bedding brand invoking the rich heritage of Manchester’s global cotton trade – with a thoroughly modern twist – has been created by Truth Creative.

Truth Design has achieved turnover of £1m for the first time in its 12-year history, boosted by an exciting range of high-profile projects spanning the hospitality, home improvements, furniture and higher education sectors.

It seems somehow counterintuitive that the world’s appetite for luxury goods should continue to remain so healthy at a time of global economic uncertainty and austerity. Is this a case of expanded consumerism among a new global economic elite? Or more selective spending on higher ticket items at the expense of more generic goods?

From Amazon Go to the trial of a Sainsbury’s store without checkouts, the age of frictionless business transactions is upon us. Lost even within the confines of the traditional bricks and mortar retail outlet, that means many of the traditional brand touch-points are fast disappearing.

For decades, PR professionals have tried, and more often than not failed, to capitalise on the oldest tool in the marketers’ toolbox, word-of-mouth. 

From publicity stunts to celebrity endorsements, the aim of the game is to generate mass exposure. When successful, the positive buzz can take any growing business and turn it into an overnight success. 

With British citizens collectively leaving the UK 72.8 million times last year to visit overseas destinations, our sense of wanderlust shows no sign of abating. In fact, our desire to broaden our horizons is increasing by 3% year on year according to the Agency of National Statistics. This increase in migrating humans has increased the strain on travel pinch points like airports, transportation and accommodation. These problematic disruptions of the status quo can often lead to hugely disruptive solutions that are born of frustration and can change an industry forever. So what can we expect if we apply a little blue-sky thinking to the way we move around our planet, and if you believe Elon Musk, potentially others.

The Class of ‘92’s pioneering new venture, University Academy 92, hit the headlines recently with a bold vision and brand identity developed by truth creative.